In 2023, Justin, the owner of The Grady Group, reached out for support in creating a more modern and cohesive online presence. As a recruiting agency specialising in consumer packaged goods across food, toy, beauty, and other product categories, his brand needed a website that was both professional and approachable.

​

Working closely with Justin, I designed and developed a new WordPress site using Elementor to create a flexible, user-friendly design system. The site balances clean structure with a playful touch—light blue circles, crisp sans serif typography, and a refined colour palette give it a polished look while still reflecting the energy of the industries The Grady Group serves. SEO best practices were built into the design to help the site perform well in search and attract new clients.

​

The project ran over several weeks and was a fully collaborative effort. After the website launch, I continued to design supporting documents to extend the cohesive brand identity across other touchpoints.